How to Design Training Videos That Actually Stick
You already know video outperforms text for retention. Every study points the same direction. So why are so many training videos still not working?
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You already know video outperforms text for retention. Every study points the same direction. So why are so many training videos still not working?
Imagine sitting in a classroom, staring at a chalkboard while the teacher drones on about the War of 1812 or the lifecycle of a frog. Sounds thrilling, right? Not so much. This scene is a snapshot of traditional education methods—rows of desks, textbooks thicker than a deep-dish pizza, and the one-way flow of information from teacher to student.
Whether learning works or not comes down to memory. In classrooms, in conference halls, out in the field—wherever an instructor, coach, or teacher is trying to pass on knowledge—they rely on the neurological systems of working memory and memory consolidation, procedural and episodic memory of events, and declarative memory of facts and things.
You already know video outperforms text for retention. Every study points the same direction. So why are so many training videos still not working?
Imagine sitting in a classroom, staring at a chalkboard while the teacher drones on about the War of 1812 or the lifecycle of a frog. Sounds thrilling, right? Not so much. This scene is a snapshot of traditional education methods—rows of desks, textbooks thicker than a deep-dish pizza, and the one-way flow of information from teacher to student.
Whether learning works or not comes down to memory. In classrooms, in conference halls, out in the field—wherever an instructor, coach, or teacher is trying to pass on knowledge—they rely on the neurological systems of working memory and memory consolidation, procedural and episodic memory of events, and declarative memory of facts and things.
Educational videos utilize cutting-edge science to improve memorability and boost learning outcomes. One key way we do that is by tapping into the power of metaphor and narrative structure.
The corporate training landscape has reached a critical inflection point. Learning and development teams face an impossible equation: skills are changing faster than ever, training budgets are tightening, and employees have less time for professional development.
The corporate training landscape has reached a critical inflection point. Learning and development teams face an impossible equation: skills are changing faster than ever, training budgets are tightening, and employees have less time for professional development.
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Patent No. : US012176007B1
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